A social-first series inspired by the themes of the film, We Are All In Bardo explores dichotomous storytelling—using straight-to-camera and split-screen formatting alike—featuring real-people talent who will recount a particular Bardo-like (in the broadest sense) moment.

Our talent archetypes are real people with lived experiences resonant with Bardo’s themes—particularly Mortality, Recollection, Immigrant v. Emigrant. Boasting a documentary-like setting + cinematic tone, each video delves into one of our themes as told to us by two varying perspectives, meaning the “truth,” if there is one, is somewhere in-between the stories we’ll hear.

While each of our three videos will be as engrossing as they are “snackable,” we’ll also stitch them together to produce a fuller, long-form video as well.

The result: Captivating and relatable videos that will get our audience thinking about their own in-betweenness, while spurring anticipation and advocacy for Bardo during its wide release.

Producer: Drew Penkala

Creative Director: Darragh Dandurand

Logo & Motion GFX: Kasey Hill

After dominating the hair market on Amazon, Xtava was ready to launch a new line of CPG products to accompany their line of hot tools and wanted a fresh look to reflect their focus on inclusivity and hair health at an affordable price. Working with an incredible team, I revamped Xtava’s branding and produced new content across all platforms. 

After a successful launch, we researched and developed a new line of CPG products known as the Xtava Styling Squad. We identified the messaging opportunities in the category, designed packaging, developed the overall look, feel, and tone for the lineup of products. We cast, shot and produced step-by-step tutorials. The launch was also accompanied by a hair quiz to microtarget each specific hair type. Today, Xtava is one of the most successful hair brands on Amazon and has been loved by The Today Show, Bustle, Refinery29, and Nylon Magazine.

Creative Team: Roya Partovi, Hannah Baker, Leo Gonzalez, Josh Stark, Teo Almonte, Alvaro Saavedra & Shakil Uddin

Chomps came to us to dominate the meat snack market on Amazon. My team and I helped them reach that goal with new visuals and strong, searchable copy to make Chomps #1 in it’s category.

Creative Team: Roya Partovi, Leo Gonzalez, Sophia Smith, Ricardo Hernandez & Maddie Muttscheller

Archipelago is a fragrance company focusing on unique fragrances and clean, natural ingredients. Established in 1998, Archipelago was looking for a brand refresh to appeal to their newer millenial audience. I helped them completely reinvent the brand and launch a new line of household cleaning products in line with their new look and feel.

Vremi started off with a handful of kitchenware products on Amazon. I helped develop and implement a unifying set of brand guidelines that allowed us to launch dozens of products that now dominate the kitchen space on Amazon. During my time with Vremi we increased sales from $4M in 2016 to $16M in 2017, grew daily business from 6.5K to 55K a day, and reached 600K households in the United States. Vremi’s success has caught the attention of Buzzfeed, Business Insider, Tasty, and more.

Creative Team: Roya Partovi, Tyler Mintz, Leo Gonzalez, Josh Stark, Hannah Baker, Ricardo Hernandez, John Marino, Randy Stein, Alex Portilla, & Teo Almonte.

Nomaste is an apparel brand inspired by food and fitness. I created a logo and a set of illustrations to launch their line of women’s athletic clothing.

Kaya is a CBD company that was looking for a fresh look to appeal to a female demographic. They wanted approachable branding to appeal to a wider audience that may not yet be familiar with CBD. To achieve this, I created a new logo, custom iconography, and a refreshed color palette.

Xtava needed content to promote their new line of sleek hot tools for women of all hair types. With my team, I casted and directed a photoshoot showcasing their chic new line.

Creative Team: Roya Partovi, Hannah Baker, Josh Stark, Teo Almonte, & Alvaro Saavedra

photography

Concept and illustration for Toyota Mobility Foundation 

I directed and co-produced a series of videos to illustrate the proper usage of various products. 

Illustrations of banal objects for a gamified deals site. 

I designed an adoption kit for new and prospective pet owners to increase pet retention rates. I made dog toys from recycled t-shirts and paired that with important information for new pet owners including an adoption checklist.

Archipelago asked me to concept, package, and launch their new line of on-the-go hand sanitizers in three fragrances: lavender, mint, and grapefruit. With an emphasis on naturally derived ingredients and unique plant-based fragrances, I encapsulated the formulas in new branded labels with custom iconography that seamlessly integrated with the existing identity.

Packaging, Photography & Art Direction: Kasey Hill