We Are All In Bardo
A social-first series inspired by the themes of Bardo, this project explores duality through dynamic storytelling—blending straight-to-camera narratives with split-screen visuals. Featuring real people with lived experiences, each video captures a pivotal, Bardo-like moment in their lives.

Our storytellers embody key themes of Bardo—Mortality, Recollection, and the Immigrant vs. Emigrant experience—delivering raw, personal accounts in a documentary-style format with a cinematic touch. By presenting two distinct perspectives on each theme, the series challenges viewers to find meaning in the space between them.

The result: Thought-provoking, emotionally resonant content that invites audiences to reflect on their own in-between moments while building anticipation and advocacy for Bardo's wide release.

Xtava: A Brand Evolution for Every Hair Type

Xtava was founded to provide high-quality, affordable hair styling tools for all hair types. As the brand evolved, we refreshed its identity—revamping the logo, colors, fonts, and tone to create a cohesive and inclusive look. This transformation extended across all platforms, reinforcing Xtava’s commitment to hair health, accessibility, and diversity.

To showcase the brand’s versatility, we produced 12 step-by-step hair tutorials featuring real women with diverse hair textures and lengths. I oversaw casting and design direction, ensuring the brand’s application remained authentic and cohesive. We also conducted lifestyle shoots, capturing natural beauty and effortless styling with Xtava products.

Building on this momentum, we launched Xtava Styling Squad, a new line of CPG products designed to complement Xtava’s hot tools. From research and messaging strategy to packaging design and content development, we crafted a seamless brand experience. We also introduced a custom hair quiz to microtarget specific hair needs, further personalizing the customer journey.

The result? A refreshed brand that continues to thrive as one of Amazon’s top hair care names—recognized by The Today Show, Bustle, Refinery29, and Nylon Magazine.

Chomps: A Bold Visual Strategy for Amazon’s #1 Meat Snack

Chomps set out to dominate the meat snack market on Amazon, and my team and I ensured the brand stood out both visually and strategically. We developed a bold, cohesive visual identity that distinguished Chomps in a highly competitive space. By optimizing packaging, product imagery, and digital assets, we elevated brand recognition and engagement. Combined with carefully crafted, search-optimized copy, our approach reinforced Chomps’ presence—ultimately securing its position as the #1 meat snack in its category.

Revitalizing Archipelago: A Modern Brand Transformation

Archipelago, a fragrance company celebrated for its unique scents and commitment to clean, natural ingredients, sought a brand refresh to appeal to a younger millennial audience while retaining its established values. I led the full reinvention of the brand, guiding every aspect of the creative process.

I developed a modernized visual identity that balanced Archipelago’s heritage with a fresh, contemporary appeal. This included redesigning packaging to reflect the brand’s clean, natural ethos while maintaining a premium, approachable look. Additionally, I directed the photography to showcase the brand’s products in a sophisticated yet relatable light. The rebrand culminated in the successful launch of a new line of household cleaning products, all designed to complement the refreshed identity. Through this project, I ensured the brand’s new look resonated with its target audience, driving a deeper connection and boosting its market presence.

Vremi: Scaling Success in the Kitchenware Market

Vremi began with a small collection of kitchenware products on Amazon, and I played a key role in developing and implementing a cohesive set of brand guidelines that set the stage for expansion. This unified approach allowed us to launch dozens of new products, which have since become dominant in the kitchen space on Amazon.

During my time with Vremi, we achieved remarkable growth, increasing sales from $4M in 2016 to $16M in 2017. Daily sales grew from $6.5K to $55K, and we reached 600K households across the United States. Vremi’s success captured the attention of major outlets like Buzzfeed, Business Insider, Tasty, and more.

Nomaste: Branding and Illustrations for a Fitness-Inspired Apparel Line

I developed the brand identity for Nomaste, an apparel brand that blends the worlds of food and fitness. This included designing the logo, creating a cohesive visual style, and crafting a series of custom illustrations. The illustrations feature playful, illustrated donuts engaging in various yoga poses, capturing the fun and lighthearted spirit of the brand while emphasizing wellness. These elements were key to launching their women’s athletic clothing line, combining a unique visual language with a message of balance and health. The result is a brand that speaks to fitness enthusiasts with a sense of humor and a love for nourishment.

Kaya: Rebranding for a Fresh, Female-Forward CBD Experience

Kaya, a CBD company, sought a refreshed brand identity that would resonate with a female demographic and attract a broader audience unfamiliar with CBD. To achieve this, I developed a new logo, custom iconography, and a modern color palette designed to evoke approachability and trust. The goal was to make the brand feel accessible while maintaining a sense of professionalism, ensuring that it appealed to a wide range of potential customers exploring CBD for the first time.

Xtava GRWM: Showcasing Sleek Hot Tools for Every Hair Type

Xtava sought dynamic content to promote their new line of sleek hot tools, designed for women of all hair types. Leading the creative direction alongside my team, I directed a photoshoot that highlighted the elegance and versatility of the product line. Our goal was to capture the chic design of the tools while showcasing their effectiveness on a diverse range of hair types. The resulting imagery was both aspirational and accessible, ensuring the products resonated with a broad audience.

Xtava: Hair Styling Tutorials for Every Hair Type

As Design Director and Co-Producer, I led the creation of a series of hairstyling videos showcasing Xtava's hot tool product line. Xtava’s mission is to provide high-quality, affordable hair styling tools for all hair types, and these videos were crafted to highlight the versatility and effectiveness of their products.

I worked closely with the creative team to ensure the brand’s visual identity was consistent throughout each tutorial, from casting to final production. I oversaw the design direction of the videos, ensuring that every frame reflected Xtava’s commitment to inclusivity and hair health. By selecting diverse talent, we made sure to represent a wide range of hair textures, lengths, and styles, reinforcing the brand’s message that Xtava products work for everyone.

Additionally, I co-produced the series, managing everything from pre-production planning to the final edits. The result was a set of engaging, informative videos that not only demonstrated how to use Xtava’s hot tools but also resonated with audiences by making them feel seen and understood. These videos helped solidify Xtava’s presence in the market as a go-to brand for quality hair care at an accessible price.

Design for Good: Pet Adoption Kit for New Owners

I designed an adoption kit aimed at increasing pet retention rates for new and prospective pet owners in a local college town. The kit included eco-friendly dog toys made from recycled t-shirts and essential resources for first-time pet owners. I created a thoughtful adoption checklist and packaged everything in a doggy bag to help new owners start their journey with their pets on the right foot. The project combined design, sustainability, and a focus on community, ensuring pets and their owners were set up for success.