Nomaste: Branding and Illustrations for a Fitness-Inspired Apparel Line
I developed the brand identity for Nomaste, an apparel brand that blends the worlds of food and fitness. This included designing the logo, creating a cohesive visual style, and crafting a series of custom illustrations. The illustrations feature playful, illustrated donuts engaging in various yoga poses, capturing the fun and lighthearted spirit of the brand while emphasizing wellness. These elements were key to launching their women’s athletic clothing line, combining a unique visual language with a message of balance and health. The result is a brand that speaks to fitness enthusiasts with a sense of humor and a love for nourishment.