Revitalizing Archipelago: A Modern Brand Transformation
Archipelago, a fragrance company celebrated for its unique scents and commitment to clean, natural ingredients, sought a brand refresh to appeal to a younger millennial audience while retaining its established values. I led the full reinvention of the brand, guiding every aspect of the creative process.
I developed a modernized visual identity that balanced Archipelago’s heritage with a fresh, contemporary appeal. This included redesigning packaging to reflect the brand’s clean, natural ethos while maintaining a premium, approachable look. Additionally, I directed the photography to showcase the brand’s products in a sophisticated yet relatable light. The rebrand culminated in the successful launch of a new line of household cleaning products, all designed to complement the refreshed identity. Through this project, I ensured the brand’s new look resonated with its target audience, driving a deeper connection and boosting its market presence.