Xtava: Hair Styling Tutorials for Every Hair Type
As Design Director and Co-Producer, I led the creation of a series of hairstyling videos showcasing Xtava's hot tool product line. Xtava’s mission is to provide high-quality, affordable hair styling tools for all hair types, and these videos were crafted to highlight the versatility and effectiveness of their products.
I worked closely with the creative team to ensure the brand’s visual identity was consistent throughout each tutorial, from casting to final production. I oversaw the design direction of the videos, ensuring that every frame reflected Xtava’s commitment to inclusivity and hair health. By selecting diverse talent, we made sure to represent a wide range of hair textures, lengths, and styles, reinforcing the brand’s message that Xtava products work for everyone.
Additionally, I co-produced the series, managing everything from pre-production planning to the final edits. The result was a set of engaging, informative videos that not only demonstrated how to use Xtava’s hot tools but also resonated with audiences by making them feel seen and understood. These videos helped solidify Xtava’s presence in the market as a go-to brand for quality hair care at an accessible price.